RubberStamps.Com
Logo/Brand Identity, Product/Packaging Design, website Design
RubberStamps.com underwent a comprehensive rebranding effort that included a redesign of their logo, website, marketing materials, packaging, photography, and product designs. The initial focus on improving the user experience and responsiveness of the website led to a thorough brand redesign process, which involved conducting research on competitors, identifying target markets, and user testing. The updated RubberStamps brand identity strikes a balance between business professionalism and handcrafted charm, achieved through a custom serif-based font and an updated color palette. The redesigned website showcases the brand's identity, improved organization, and usability. The new brand aesthetic was carried over to other mediums, such as marketing materials, packaging, and product designs, maintaining brand consistency and recognition across social media and product lines. Explore RubberStamps.com and their social media for a glimpse into their great products and creative DIY projects.