Wonolo, Inc.

Senior Brand Manager - Technology Start-Up

During my time at Wonolo, a technology start-up, I gained a renewed appreciation for the early stages of design. As a Senior Brand Manager and the sole designer on the marketing team, I was responsible for refining the Wonolo brand design and developing comprehensive guidelines. This involved creating assets for both B2B and B2C campaigns, supporting the website refresh, and updating sales and marketing materials. To ensure brand cohesion, I collaborated closely with our Product Design and Marketing teams.

My work included designing marketing campaigns that were both effective and visually engaging. I contributed to Wonolo's website refresh, developed targeted ads that underwent rigorous A/B testing, and created plug-and-play templates to help streamline the delivery of marketing materials while maintaining consistency. Additionally, I explored the relationship between brand identity and user interface, providing insights that informed our design decisions.

The examples showcased in my portfolio demonstrate my ability to deliver compelling design work across various marketing channels. Through my contributions, I have helped Wonolo establish a strong and consistent brand identity that resonates with their target audiences.